Traversing EDSA on a common weekend, I saw billboards on my hindsight - beauty products, shoe brands and go to restaurants were among them. Businesses thrive from its customers and from this arise the challenge on how to attract and maintain its customers. They need to highlight their product and differentiate it against its competitors, they impose fear to create artificial needs in order to gain customers. They create consumerism. They create the illusion that we need those items. They ask us to buy more, to earn more money, to chase money in order to have those artificial needs. Those artificial needs were superbly and strategically advertised in our daily lives - commercials, billboards, online advertisements that it successfully penetrated our mind that we feel unsatisfied and inferior if we haven't bought them because we think its a need. Think deeply of those fears they have made - retirement with no money, death with no insurance, being late because of traffic, living uncomfortably, staying up-to-date and connected. Think of the needs it makes - insurance, car, condominium, cellphones. Sometimes, we are chasing money to afford those that we made ourselves blind of the big picture - living in harmony with our planet and saving it from the long term effect of consumerism.
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